The evolution has deep roots

In a rapidly changing global context, Bausano is redefining the way it presents itself, starting with a new brand mark. This change is just the first tangible sign of a broader corporate evolution—cultural, strategic, and operational.

As the company approaches its 80th anniversary, these transformations confirm and strengthen Bausano’s position as an international benchmark in the field of industrial extrusion. The logo redesign—which will gradually replace the current one over the coming months—makes Bausano’s identity more consistent and relevant: a solid, rigorous company that combines experience with a vision for a sustainable future.

The Bausano brand

A brand represents an entire organization and, just like a person, reflects its character and its way of thinking and perceiving the world. The Bausano brand, established in 1946 and now recognized worldwide in the extrusion industry, stands for SCIENTIFIC APPROACH and INNOVATION.

Bausano applies a methodical approach, proven by over five thousand machines and lines installed globally. Its technological vision is evolving—from mechanical precision to artificial intelligence—by integrating advanced systems for optimized and informed production process management.

A symbol looking ahead, rooted in time

New Brand

The instinct for innovation

“Extrusion Instinct” is not a slogan, but an identity statement—a synthesis of Bausano’s unique character: specialized and result-oriented.

It expresses Bausano’s natural inclination toward innovation in thermoplastic extrusion: a distinctive balance of technical expertise, design vision, and engineering creativity. Designing intelligent and flexible systems does not simply mean building precise machines, but ensuring real performance, operational reliability, and ongoing long-term support.

The new Bausano logo—a design that echoes the letter B, the brand’s initial—features a double arrow pointing forward, symbolizing the company’s dynamic nature and forward-looking vision.

The interconnection of the lines represents the seamless integration of know-how and technology, while the bold stroke reflects the core values of solidity, rigor, and precision that are essential to Bausano.

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