Fortunately, the corporate social responsibility (CSR) approach continues to grow and evolve, and many enterprises and organisations invest energy to create new and innovative tools that make it easy to enable a positive change.
Bausano has chosen to support the “CareReady Mobile Diagnostic – Day on the PREVENTION against Breast Cancer” by supporting the free of charge screening initiative for breast cancer prevention which is held in Rivarolo (Turin) on the 6th December.
We explained this project in detail at our Social Responsability page.
An interview with Valentina Bausano, CFO of Bausano & Figli S.p.A to understand the reasons for this important choice.
Why did you choose to support this event dedicated to prevention?
Prevention must become a habitual, serene, practice in everyone’s life because it is the basis of good health, awareness and therapeutic path.
Especially, in a time like the one we are living now it is important to rise awareness on the importance of “health welfare”. The last years have shown that no one, sadly, is immune to any health problems. That is why prevention has to ben done continuously. The Covid pandemic has taught us that we no longer need to take anything for granted.
How important is the social responsibility of a company for the development and well-being of a territory?
It is important and very strategic. These are aspects that must go together. There can be not a real and lasting business growth and evolution without, at the same time, promoting the development and well-being of the local community. The ethical value is, in fact, a determining element within the company activity.
And it is also for this reason that Bausano – despite being a company that over the years has been able to expand internationally by opening production and commercial offices all over the world – recognizes the importance of maintaining a strong relationship with the local territory, with local institutions and with citizens.
What does “social responsibility” mean to you? What does it mean for Bausano?
To me, it's the balance that all individuals and corporations must find between economic growth and the welfare of our society and planet. We each have a responsibility to hold ourselves accountable for our decisions and actions, and Bausano recognizes this. We know that as a corporation, we have an opportunity to make a significant impact in each of these areas and we’re committed to doing so.
What is the overall outcome you wish to see as a result of your social responsibility activities?
In the social responsibility space, it’s easy to feel though, but we as Bausano are only a small piece of a much larger world scheme, so we have to focus on the little things, on the small wins. I wish to ultimately look back and see that we’ve made changes that positively impact our people and our environment.
If a company takes a social stand, what’s the No. 1 piece of advice they should follow?
Be authentic and take the steps to be sure that your company can live up to its commitment. The anticipated experience for employees, customers, and/or members of the public needs to be embraced throughout the organization, and behaviors must be aligned with the company’s word. When customers walk into a branch, there can be no inconsistencies with the rhetoric of HR or corporate communications, internal and external coherence must be applied. To build alignment and trust, companies must clearly communicate their position internally, build the competencies of their employees to meet expectations, align the brand, and hold themselves accountable for consistently living out their commitment and their values in all aspects of the business.